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'Kita Kita,' a new movie making waves

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There’s a new movie with an unlikely stars which is now making waves in Philippine theaters.


It is the romantic comedy film “Kita Kita” which is megged by Sigrid Andrea Bernardo and whose lead actors are serious actress Alessandra de Rossi and Empoy Marquez, known for comedy roles, who have been known for success in the box office.


According to entertainment circles, “Kita Kita” made a single day record with an earning of P33 million on its first day and already has grossed P200 million in only two weeks in the theaters.


Its success came despite of the fact that "Spider-Man: Homecoming,"  "Dunkirk” and the space adventure "Valerian and the City of a Thousand Planets" were still being shown in the theaters. 


And there seems to be no slowing down of its box office performance.


Experts predict that at the rate audiences are trickling in droves, “Kita Kita” may again earn another P100 million when on its third week  even as it faces competition from Hollywood blockbusters like “Baby Driver” and “Atomic Blonde” and from the entries of the Cinemalaya Independent Film Festival.


The momentum of “Kita Kita” may be strong enough to attract not just those who have not seen it but also those who want to see it again and again, the experts added.


Even critics and celebrities have endorsed the movie. These delighted celebrities include Sharon Cuneta, Anne Curtis, KC Concepcion, Angelica Panganiban, Julie Ann San Jose, Alex Gonzaga, Gladys Reyes, Chynna Ortaleza, Yasmien Kurdi, Kakai Bautista, Diego Loyzaga and many more.


A guest appearance by lead stars Alessandra de Rossi and Empoy Marquez on Vice Ganda’s Sunday top-rated primetime show, “Gandang Gabi Vice” should also be a big boost.


Ironically, the movie was supposed to be an entry to the Metro Manila Film Festival but its producers pulled it out.


The movie’s P200 million gross is already about half of the MMFF’s total gross last year, it was learned.


The success of “Kita Kita” may have also helped generate and sustain interest in two other films, Topel Lee’s teen horror thriller, “Bloody Crayons” still on several cinemas on its third week and the John Lloyd Cruz-Sarah Geronimo rom-com “Finally Found Someone” which despite mixed reviews made P100 million in its first four days.


"Kita Kita" won big at the weekend box office, taking in a hefty P25 million from Sunday tickets alone. 


Actor Piolo Pascual, one of the owners of the independently financed Spring Films which co-produced “Kita Kita” together with fellow filmmaker Joyce Bernal and producers Erickson Raymundo and Suzanne Shayne Sarte,  was ecstatic with the phenomenal success of the movie.


According to the producers, they were expecting much lower revenue of only P50 to P60 million during its entire run before “Kita Kita” was shown in theaters.


"Parang panaginip," Piolo Pascual told ABS-CBN News' MJ Felipe. "When I heard the numbers, hindi ako makapaniwala," the actor added.


Piolo, for his part, admitted that he personally expected the movie to make only P50 to P60 million for the entirety of its box office run. He revealed that the movie was produced for a low budget of P10 million only.


Piolo shared his views on what makes “Kita Kita” an outstanding film, and why moviegoers should see it.


“It’s cliché to say that this film is different from all the films that we’ve done before, but it’s for the people to know that’s it’s really different. It’s a different kind of love story. But they have to see it for themselves to realize that it’s one great story that needed to be told,” he said.


"It's not about the budget of the film. It's about the story, the quality -- so ang sarap sa feeling na tinangkilik ng tao," he explained in an ABS-CBN report. "I'm overwhelmed." 


Its director, Sigrid Andrea Bernardo,  herself said she would be satisfied if her film wasn't pulled out of cinemas after just one day. "Nakakagulat! Nakakaiyak!" she wrote. 


"Kita Kita"  tells the story of Lea and Tonyo, two OFWs in Japan who fall into an unlikely romance. The catch is that Lea lost her vision after a failed engagement with her Japanese boyfriend, and falls in love with Tonyo in her blind state, bringing literal context to the saying “Love is blind.”

"Kita Kita" is still showing on 120 cinemas nationwide, and will have international screenings to be announced on a later date. 


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